job overview

Marketing job in Chicago, Illinois

Sr. Marketing Specialist, Traditional Media


Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Sr. Specialist, Traditional Media.


The Specialist will be part of an integrated, shared services paid media team that delivers paid media expertise to one or more ADMI brands. In addition, the Specialist will partner closely with the Manager, Traditional Media as well as external partners/agencies to ensure that the media plans align to organizational and brand objectives. Key to their success will be the ability to collaborate with other channel stakeholders to deliver true integration of channels.


The Specialist will participate in evaluation of media investment and optimization at all levels, and use marketing, customer and business data to inform insights and hypotheses for how to improve the efficacy of traditional media investments. 


Aspen Dental is headquartered in Syracuse, NY, however, the marketing team is located in Chicago, IL, in Aspen Dental’s new Practice Support Center in the West Loop (second HQ).  Limited travel to Syracuse and other markets will be required.


  • Work with the Integrated Media team to support the design, integration and execution of go to market traditional media plans that effectively drive business outcomes
  • Identify and support collaboration opportunities for integration with other channels (paid, owned or earned)
  • Use customer data and analytics to inform investment and optimization of traditional media investments
  • Participate in agency and other partner management

Minimum Education and Experience

  • Education Level: Bachelor’s Degree
  • Job Related/Industry Experience: 5-7 years
  • The ideal candidate is an accomplished media planner and knowledgeable media expert who has a proven track record of linking media activity to business outcomes
  • S/he will be a ‘hands-on’ contributor able to shift from strategic thinker to a tactical expert, able to deliver on the integrated strategies developed
  • S/he will have experience collaborating with agency partners and working cross-functionally with other channel leaders to contribute to a center of excellence in a shared service model
  • This person will bring experience from a large, scaled retailer or similar organization, and a demonstrated ability to deliver against immediate, near and long term objectives



About Aspen Dental Management, Inc.

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

Available Locations

ADMI - Chicago, Illinois 60607 United States