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job overview

Marketing job in Chicago, Illinois

Senior Specialist, Social Media Marketing

Overview

Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Senior Specialist, Social Media Marketing.

 

The Senior Specialist, Social Media Marketing will be responsible for activating the Aspen Dental Jobs brand on social channels. S/he will also collaborate closely with the Director of Social Media to define the role of social within the marketing ecosystem, using marketing, customer and business data to inform insights and hypotheses for how to improve the efficacy of the social channel within the marketing plan.

 

The successful Senior Specialist, Social Media candidate will have experience building brands on social channels, understand how to enhance a talent brand, will be skilled at developing recruitment-focused content, and be able to tie all activities to business-related outcomes.

 

The Senior Specialist, Social Media will be part of a shared services team that delivers expertise to the entire ADMI organization. In addition, s/he will leverage and drive third party partnerships including agencies, data providers and technology solutions that will support the achievement of objectives.

 

ADMI is headquartered in Syracuse, NY.  However, marketing leadership and this role will be located in Chicago, IL in ADMI’s new Practice Support Center in the West Loop.  Limited travel to Syracuse and other markets may be required.

Responsibilities

  • Participate in the design, integration and execution of social strategies and resulting content strategies that effectively drive achieve objectives
  • Develop channel-appropriate social content aligned with social strategies in collaboration with internal teams and third parties
  • Tie social marketing activities to the recruitment of priority hires for the organization
  • Lead the development of paid social media strategies and execute them on appropriate channels
  • Monitor and lead response management efforts for all Aspen Dental Jobs social media properties
  • Perform ongoing analysis and optimization of social media tactics, understanding the linkage between channel KPIs and identified business outcomes
  • Contribute to a Social Media Marketing center of excellence, sharing and growing best practices across brands

Minimum Education and Experience

  • Education Level: Bachelor’s Degree
  • Job Related/Industry Experience: 5+ years
  • The ideal candidate will be an experienced social media marketer who is business oriented, and fluent in using diagnostic marketing metrics as leading indicators of business outcomes
  • Familiar with paid social media on all appropriate social channels
  • Experienced in the use of social media management systems such as Sprinklr, Hootsuite, etc
  • S/he will have experience in recruitment brand marketing on social media or B2B experience filling the lead funnel through social channels
  • S/he will have experience collaborating with agency partners and working cross-functionally with internal partners within a center of excellence in a shared service model
  • This person will have experience from a large, scaled retailer or similar organization, and a demonstrated ability to deliver against immediate, near and long term objectives
  • S/he will have a deep understanding of the social communities listed above, with in-depth experience executing in most if not all

 

About Aspen Dental Management, Inc.

 

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

Available Locations

ADMI - Chicago, Illinois 60607 United States