Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
The Senior Manager, Digital Media will play a critical role in the development and execution of precision media on behalf of one or more ADMI brands (e.g. Aspen Dental, WellNow Urgent Care, Chapter Aesthetic Studio). This position is a digital native and key driver of the planning and integration of all media (traditional and digital). They will be the owner of all execution of digital/precision/performance media (e.g. SEM, Social, Programmatic Display, OLV, Affiliate and Pay-per-call), driving alignment across third parties and internal cross-functional groups to deliver flawless execution in these channels.
This key contributor will use marketing, customer and business data to inform insights and hypotheses for how to improve the efficacy of precision media investments. They will collaborate with other marketing leads, brand and communications teams to integrate and execute media initiatives into the overall marketing plan. They will inform the learning agenda for cross channel media investment and optimization at all levels.
The Senior Manager, Digital Media will report to the Director, Integrated Media and be part of a shared services team that delivers media expertise to one or more ADMI brand.