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job overview

Marketing job in Chicago, Illinois

Senior Manager, Customer Relationship Marketing

Overview

Aspen Dental Management, Inc. (ADMI) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 46 states in three distinct categories: Dental care, urgent care, and medical aesthetics. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. ADMI provides a comprehensive suite of centralized business support services that power the impact of four consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our continued growth, we have an exciting opportunity to join our Marketing Team as a Senior Manager, Customer Relationship Marketing.

Responsibilities

Essential Responsibilities

  • Actively support the Director, CRM and business leads in the organization to assess current needs and identify opportunities for CRM to support each brand’s business objectives
  • Educate the organization and build stakeholder alignment to CRM best practices and opportunities for CRM to contribute to achieving business objectives
  • Develop personalized customer experiences and campaigns based upon research, customer insights and customer segmentation
  • Partner with Customer Analytics to inform segmentation strategies and implement targeted marketing tests including monitoring accuracy with data outputs that deliver on the aligned upon test and learn plan
  • Provide strategic and technical direction for patient activation including defining targeting and personalization requirements with measurement in mind to ensure plan design is actionable
  • Partner with Product Marketing to build optimal customer experiences and inform requirements for marketing system applications
  • Oversee the usage, framework and requirements of the campaign management system and data needs that are required to meet the agreed upon channel experiences of the business
  • Oversee reports and dashboards that provide insights into key programs and initiatives on an on-going basis.
  • Development of business case(s) that support the required investment of resources
  • Leverage and incorporate the right external partners (agencies, data and service providers, white label solutions) to best bring each brand’s vision to life
  • Other duties and responsibilities as assigned

Minimum Education and Experience

Requirements/Qualifications

  • Bachelor’s Degree required
  • 7+ years related experience with a focus on planning and executing CRM solutions including DM, email, SMS and OTM for brands in the retail, service or healthcare categories (agency or brand-side)
  • Advanced relational marketing database knowledge, proficiency with direct marketing principles, database marketing, customer contact strategy and system and the design implementation of CRM, loyalty and referral programs
  • Proficient with the use of relational databases and query design to research, review and coordinate marketing data to address complex business questions
  • A ‘hands-on’ leader able to shift from visionary/strategic thinker to a tactical expert able to deliver on the strategies developed
  • Analytically minded and able to structure and mine data, use diagnostic CRM metrics, build projections and analyze opportunities
  • Lead the development of business cases backed by analytic rigor and well thought out test-and-learn designs
  • Entrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignment cross-functionally with internal partners to contribute to a center of excellence in a shared service model
  • Strong communication skills, ability to effectively communicate technical concepts to non-technical audiences
  • Extremely organized with expertise in driving cross-functional initiatives
  • Ability to travel up to 25% of the time

 

ADMI Core Competencies

  • Building Effective Teams – Creates strong morale and spirit in his/her team; fosters open dialogue; creates a feeling of belonging in the team
  • Customer Focus – Is dedicated to meeting the expectations and requirements of internal and external customers
  • Drive for Results – Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
  • Ethics and Values – Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values
  • Managing Vision and Purpose – Is optimistic; can inspire and motivate vision and sense of core purpose

Available Locations

ADMI - Chicago, Illinois 60607 United States