job overview

Marketing job in Chicago, Illinois

Marketing Specialist, Digital Media


Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Specialist, Digital Media.


The Specialist, Digital Media will be part of a team responsible for deploying and managing paid digital media to meet business outcomes for ADMI. Reporting to the Director, Digital Media, this contributor will play a critical role in the execution of all precision media including, but not limited to paid search, programmatic, display, and online video. S/he will collaborate closely with other marketing team members and third parties to execute the digital media plan flawlessly. The Specialist, Digital Media will be responsible for managing and executing channel operations and providing support to the Digital Media team.


ADMI is headquartered in Syracuse, NY. However, marketing leadership and this role will be located in Chicago, IL in ADMI’s new Practice Support Center in the West Loop. Limited travel to Syracuse and other markets may be required.


  • Thoroughly understand the brand(s), objectives and target customers
  • Actively participate in meetings, and proactively documents key takeaway and action items
  • Assimilate data from multiple sources, compiling the information to draw insights and make recommendations
  • Support the development of business case(s) that support the required investment of resources
  • Support new digital media channels through targeted investment, the understanding of changing consumer behaviors and the evolving media landscape.
  • Manage external operations of digital media channels in collaboration with third parties including data providers and agencies
  • Manage internal operations of digital media channels in collaboration with cross-functional partners (e.g., integration with other channels, billing)
  • Translate business goals into digital media tactics and effectively executing those tactics in partnership with internal and agency teams
  • Understand and manage channel-level KPIs, identify opportunities for optimization and expansion

Minimum Education and Experience

  • Education Level: Bachelor’s Degree
  • Job Related/Industry Experience: 4+ years
  • The ideal candidate is a problem solver who is business oriented and obsessed with understanding ADMI business goals. And have experience using diagnostic marketing metrics as leading indicators of business outcomes
  • The ideal candidate has experience across one or more digital media channels
  • S/he will be a ‘hands-on’ contributor able to dive into channel-level reporting and management tools
  • S/he will have experience balancing competing priorities with excellent communication skills
  • This person will have experience from a large scaled retailer or similar organization
  • This contributor must be viewed by others as having a high degree of integrity and forethought in his/her approach, the ability to act in a transparent and consistent manner while always taking into account what is best for the organization


About Aspen Dental Management, Inc.


Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.


Available Locations

ADMI - Chicago, Illinois 60607 United States