job overview

Marketing job in Chicago, Illinois

Marketing Manager, Traditional Media

Overview

Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Manager, Traditional Media.

 

This Manager, Traditional Media will play a critical role in the development and execution of traditional media plans on behalf of one or more ADMI brands. This subject matter expert will be a key driver of the planning and integration of all traditional media including, but not limited to, national and local television, local radio, print (newspaper), print (yellow pages) and out of home. They will be the owner of all execution of Traditional Media, driving alignment across third parties and internal cross-functional groups to deliver flawless execution in these channels.

 

The Manager will be part of an integrated, shared services paid media team that delivers paid media expertise to one or more ADMI brands. In addition, the Manager will partner closely with other channel leads as well as internal and external cross-functional teams throughout the development process to ensure that the media plans align to organizational and brand objectives. Key to their success will be the ability to collaborate with other channel stakeholders to deliver true integration of channels.

 

The Manager will inform the learning agenda for media investment and optimization at all levels, and use marketing, customer and business data to inform insights and hypotheses for how to improve the efficacy of traditional media investments. 

 

Aspen Dental is headquartered in Syracuse, NY, however, the marketing team is located in Chicago, IL, in Aspen Dental’s new Practice Support Center in the West Loop (second HQ).  Limited travel to Syracuse and other markets will be required.

Responsibilities

  • Work with the Integrated Media team to lead and manage the design, integration and execution of go to market traditional media plans that effectively drive business outcomes
  • Manage traditional channel strategies to drive response in collaboration with internal teams and third parties
  • Identify and drive collaboration opportunities for integration with other channels (paid, owned or earned)
  • Use customer data and analytics to inform investment and optimization of traditional media investments
  • Introduce new media channels to test audience response
  • Manage internal team and external partners, providing clear direction and guidance in alignment with the Sr. Director Integrated Media

Minimum Education and Experience

  • Education Level: Bachelor’s Degree
  • Job Related/Industry Experience: 10+ years
  • The ideal candidate is an accomplished media strategist and knowledgeable media expert who has a proven track record of linking media activity to business outcomes
  • S/he will be a ‘hands-on’ contributor able to shift from strategic thinker to a tactical expert, able to deliver on the strategies developed
  • S/he will have experience collaborating with agency partners and working cross-functionally with internal partners to contribute to a center of excellence in a shared service model
  • This person will bring experience from a large, scaled retailer or similar organization, and a demonstrated ability to deliver against immediate, near and long term objectives
  • S/he will be a relationship builder with a history of driving alignment across a diverse group of opinions with varying levels of marketing acumen
  • This contributor must be viewed by others as having a high degree of integrity and forethought in his/her approach to making decision; the ability to act in a transparent and consistent manner while always taking into account what is best for the organization

 

 

About Aspen Dental Management, Inc.

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

Available Locations

ADMI - Chicago, Illinois 60607 United States