job overview

Marketing job in Chicago, Illinois

Manager, Precision Digital Marketing

Overview

Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Manager, Precision Digital Marketing.

 

The Manager, Precision Media will play a critical role in the development and execution of precision media on behalf of one or more ADMI brands. Reporting to the Director, Precision Media, this subject matter expert will be a key driver of the planning and integration of all precision media including, but not limited to paid search, programmatic digital, display, and online video. The Manager, Precision Media will be the owner of all execution of Precision Media, driving alignment across third parties and internal cross-functional groups to deliver flawless execution in these channels. The Manager, Precision Media will use marketing, customer and business data to inform insights and hypotheses for how to improve the efficacy of precision media investments.

 

This key contributor will collaborate daily with other channel leads and brand and communications teams to integrate and execute technology initiatives into the overall marketing plan. They will inform the learning agenda for cross channel media investment and optimization at all levels.   

 

The Manager will report to the Director, Precision Media and be part of a shared services team that delivers precision media expertise to one or more ADMI brand. In addition, the Manager will partner closely with internal and external cross-functional teams throughout the development process.

 

ADMI is headquartered in Syracuse, NY.  However, marketing leadership and this role will be located in Chicago, IL in ADMI’s new Practice Support Center in the West Loop.  Limited travel to Syracuse and other markets may be required.

Responsibilities

  • Participate in the design and integration of go to market precision media strategies that effectively drive business outcomes as part of an overall marketing eco-system
  • Manage precision channel strategies to drive response and business outcomes in collaboration with internal teams and third parties
  • Use data and analytics to inform optimization of precision media investments
  • Improve performance of existing paid media channels through targeted investment and the understanding of changing consumer behaviors and the evolving media landscape.
  • Collaborate with external/agency partners
  • Collaborate across the marketing organization to create transparency and alignment to paid media activity
  • Contribute to a Precision Media center of excellence, sharing and growing best practices across brands

Minimum Education and Experience

  • Education Level: Bachelor’s Degree
  • Job Related/Industry Experience: 8+ years
  • The ideal candidate will be an experienced media planner who is business oriented and obsessed with understanding ADMI business goals and linking precision media activity to business outcomes
  • S/he will demonstrate strong analytical problem solving skills and an ability to use data to draw conclusions and execute marketing strategies.
  • S/he will bring deep experience in at least one of the following precision channels: online advertising, paid search best practices, web technology and web analytics
  • S/he will have experience collaborating with agency partners and working cross-functionally with internal partners to contribute to a center of excellence in a shared service model
  • This person will have experience from a large, scaled retailer or similar organization, and a demonstrated ability to deliver against immediate, near and long term objectives

 

About Aspen Dental Management, Inc.

 

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

 

Available Locations

ADMI - Chicago, Illinois 60607 United States