Things move fast at Aspen Dental, but you never go it alone. The idea behind the business model is simple – a support system with you at the center. We’re a community that thrives on collaboration and has fun while doing it. Whatever your role, there is always the next challenge to conquer. Aspen Dental breaks down barriers, provides opportunities, and makes it easier to fulfill your ever-evolving ambitions. Explore a culture of possibility. Because here is where you’ll find lives changing lives. As a reflection of our current needs and planned growth we are very pleased to offer an opportunity to join our Marketing team as Manager, Customer Relationship Marketing.
The Manager, Customer Relationship Marketing (CRM) will be a champion of CRM activities for one or more brands within the ADMI portfolio. This role will partner with the Director, CRM to create contact strategies as part of a CRM Roadmap, rooted in business and brand goals, customer data and channel-level best practices. Key to the Manager, CRM’s success will be their ability to link diagnostic/channel KPIs to business outcomes, including patient show rate, treatment plan completion and candidate close rate.
It will be critical that the Manager, CRM be able to manage multiple priorities in process at the same time, seamlessly navigating both strategic and executional requirements. Execution of CRM initiatives will occur across internal and external partners, but ultimate accountability will be held by the CRM group.
This key contributor will collaborate daily with other channel leads and brand and communications teams to integrate and execute CRM initiatives within the overall marketing plan.
CRM will function as a shared services team, actively developing a CRM center of excellence within the organization.
ADMI is headquartered in Syracuse, NY. However, marketing leadership and this role will be located in Chicago, IL in ADMI’s new Practice Support Center in the West Loop. Limited travel to Syracuse and other markets may be required.
About Aspen Dental Management, Inc.
Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.