job overview

Marketing job in Chicago, Illinois

Director Marketing Planning


Aspen Dental is committed to breaking down barriers so that patients can get the care they need today. With over 760 offices in 39 states, and caring for more than 1.8 million patients a year Aspen Dental has proven itself the fastest growing branded network of dental practices in the country.   To best meet the needs of our patients Aspen Dental provides a wide range of general dentistry and denture-related services and offers patient-friendly programs and services, including convenient locations, onsite labs, online scheduling, flexible financing, and extended hours.


About Aspen Dental Management, Inc.

The idea behind ADMI’s business model is simple.  We take care of non-clinical business and administrative services so that providers are free to focus on patient care.  As the nation's premier dental services organization, we provide expert business, marketing, product innovation, and administrative support to the fastest growing, branded network of dental practices in the country. We take the load off of practitioners to free them up to do what they do best: practice dentistry. Together, we put patients at the heart of everything we do and we continue to innovate to identify new and better ways to break down barriers so that patients can get the care they need.


Opportunity – Director of Marketing Planning

The Director of Marketing Planning leads the strategy and day to day brand and product-line management of the Aspen Dental brand with the main goal of growing patient demand and improving patient experience with the brand and the individual product-lines that are offered.  This is a unique opportunity for an individual with brand management, product planning, and/or category management experience to guide the future trajectory of a 20-years-young high growth national healthcare brand impacting the lives and dental health of over 1.8million patients a year.  



  • Annual commercial plan - Incorporate patient insights, seasonality, and annual product-line performance targets to guide timing of campaign execution, promotion timing, and products/services featured
  • Advertising campaign development – Development of creative brief through production of Aspen Dental advertising campaigns and quarterly creative refreshes in TV, Radio and print.
  • Omni-channel creative brief – to direct the development, and ensure alignment of creative in all media channels that will be executed by the specialized channel teams
  • Product/Service management – Ownership of critical product lines for the Aspen business (ie. orthodontics, dentures, financing and implants), utilizing and often defining key performance metrics to develop proactive and reactive commercial plans.
  • Budget management – Own creative agency and production budget for development of Campaign, TVC, Radio, Print
  • Cross-functional partnership - Partner with external and internal agency partners, channel planning, internal communications, and field operations to bring commercial plans to life

Minimum Education and Experience

Experience and Qualifications:

  • 7 to 10 + years brand, product, and/or retail management experience
  • Previous P&L ownership of brands, categories, or product lines.
  • Experience working with external creative agencies to develop and produce television & radio campaigns.
  • Experience executing a creative campaign across multiple channels (ie. TVC, Radio, Social, Print, Digital)
  • Strategic thinker with developed analytical and problem solving skills to translate findings into actionable insights and commercially viable plans
  • Flexible and comfortable working in a cross-functional capacity within a fast-paced, entrepreneurial environment. 
  • Self-driven, agile, curious and passionate personality and can collaborate effectively with a diverse set of business partners (commercial, technical, medical, operations)
  • Education: BA/BS – MBA Preferred
  • Role is Based in ADMI’s West Loop, Chicago Headquarters, however requires 5-10% USDM travel

About Aspen Dental Management, Inc.:

Aspen Dental-branded practices are supported by ADMI, a dental support organization that provides non-clinical business support to licensed, independent dentists.

Available Locations

ADMI - Chicago, Illinois 60607 United States