Writing
the book on
business success.

Aspen Dental presents: The business of dentistry

Aspen Dental is teaming up with Wiley, the leading publisher of academic materials for professionals. Through a series of papers, we’re passing along knowledge and expertise that can help you run a successful practice.

    • Part 6: Generating new patients
      If you want to run a successful practice, you’re going to need a steady flow of patients. This paper delves into the world of marketing—the key to attracting new patients, retaining existing ones, and selling your products and services. Content includes:
      • Dental practice marketing—what is it, why do it?
      • What to market—products vs. services
      • Insights into the minds of consumers
      • The “Four Ps” of marketing—product, price, place and promotion
      • Marketing plan development—strategies for success
        • Segmenting
        • Targeting
        • Tracking

      Catch up on your reading. Download previous chapters below.
      Generating patients at a glance
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    • Part 5: The art of management
      If you want to learn how to be a smart businessperson as well as a great dentist, this paper’s for you. It reveals the proven concepts of practice management, and all the essentials needed to run a successful business. Content includes:
      • The difference between a profession and a business
        • Characteristics of a business
        • Characteristics of a profession
      • Key functions of practice management
        • Planning
        • Organizing
        • Leading
      • Vital resources for the practice—physical, financial, and more
      Next chapter: Generating patients

      Catch up on your reading. Download previous chapters below.

      Management principles at a glance
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Fast track

Fast track

Send your resume directly to an Aspen recruiter, and we'll contact you within 24 hours to help you find the right opportunity with Aspen.

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Lab Tech 2016

Lab Technician Fast Track

Send your resume directly to an Aspen recruiter, and we'll contact you within 24 hours to help you find the right opportunity with Aspen.

Are you a Lab Technician?

Thanks for your interest. This job is specifically for lab technicians. Please check out other opportunities that fit your background.

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